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Tesla's Latest Release of The Model 3 Marked Tesla Revolution In Auto Industry

After nearly two years of rumors and spy shots, Tesla’s highly anticipated Model 3 sedan has finally been released. At nearly half the price of the five-year-old Model S sedan, the new car is the company’s most affordable Electric Vehicle(EV) yet, with prices in the US starting at $35,000. But how has Tesla changed the way we shop for and drive cars? What realities about the nature of the business has it forced its competitors to face?

Firstly, when it comes to EVs, Tesla is the undisputed leader. Musk and company set out to build “not just the best electric cars, but the best cars,” and by almost all accounts, they have succeeded based on Consumer Reports. The Model S P100D is the world’s fastest-accelerating production car, and Tesla also earn top marks in safety and owner satisfaction.

Electrification remains controversial in the auto industry, but almost everyone agrees that self-driving cars are on the way, and that they will greatly improve highway safety. Considering how much of today’s civilization revolves around cars, vehicle autonomy has more potential to redefine the way we live than just about any other technology on the horizon. In this area also, Tesla has been the prime mover.

Software is where things get ominous. Tesla’s ability to update the software of its vehicles with over-the-air updates is probably the one thing that makes the rest of the industry highly vulnerable to obsolescence. Case in point: the Model S launched five years ago, and there are still very few cars on sale today capable of delivering OTA firmware updates.


Hands-free will soon be standard in most vehicles, with experts pointing to 2020 as the year we’ll start to see autonomous and semi-autonomous cars on the road en masse. But Tesla got there first.

WC :: 297






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