After nearly two years of rumors
and spy shots, Tesla’s highly anticipated Model 3 sedan has finally been
released. At nearly half the price of the five-year-old Model S sedan, the new
car is the company’s most affordable Electric Vehicle(EV) yet, with prices in
the US starting at $35,000. But how has Tesla changed the way we shop for and
drive cars? What realities about the nature of the business has it forced its
competitors to face?
Firstly, when it comes to EVs,
Tesla is the undisputed leader. Musk and company set out to build “not just the
best electric cars, but the best cars,” and by almost all accounts, they have
succeeded based on Consumer Reports. The Model S P100D is the world’s
fastest-accelerating production car, and Tesla also earn top marks in safety
and owner satisfaction.
Electrification remains controversial
in the auto industry, but almost everyone agrees that self-driving cars are on
the way, and that they will greatly improve highway safety. Considering how
much of today’s civilization revolves around cars, vehicle autonomy has more
potential to redefine the way we live than just about any other technology on
the horizon. In this area also, Tesla has been the prime mover.
Software is where things get
ominous. Tesla’s ability to update the software of its vehicles with
over-the-air updates is probably the one thing that makes the rest of the
industry highly vulnerable to obsolescence. Case in point: the Model S launched
five years ago, and there are still very few cars on sale today capable of
delivering OTA firmware updates.
Hands-free will soon be standard in
most vehicles, with experts pointing to 2020 as the year we’ll start to see
autonomous and semi-autonomous cars on the road en masse. But Tesla got there
first.
WC :: 297
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